Contextual Ads at Edge are buzzing around the OTT platforms. To achieve the perfect mix of customer experience and media monetization, advertisers will need a technology framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real time with zero latency and lag-free advertising. ### Why Contextual Ads at Edge? <img src={require('./img/wp-content-uploads-2021-10-Contextual-Ads-at-Edge-300x150.png').default} alt="Contextual Ads at Edge" width="400" height="250"/> <br/> "In advertising, this surge of data will enable deeper insights into customer behaviors and motivations, allowing companies to develop targeted, hyper-personalized ads at scale — but just migrating to 5G is not enough to enable these enhancements. To achieve the perfect mix of customer experience and media monetization, advertisers will need a **technology** framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real-time with zero latency and lag-free advertising." ### Contextual Video Ads Set to Gain [A recent study](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data) shows that 86% of businesses used videos as their core marketing strategy in 2021 compared to 61% in 2016. [A report by Ericsson](https://www.ericsson.com/en/mobility-report/dataforecasts/mobile-traffic-forecast) estimates videos will account for 77% of mobile data traffic by 2025 versus 66% currently. Read more about Contextual Ads at Edge in the article covered by Wipro. [Wipro Tech Blogs - Contextual Ads Winning in a 5G World](https://wiprotechblogs.medium.com/contextual-ads-winning-in-a-5g-world-94dee05b871d)
